Visit Amazon and you can buy anything you want from electronics, computers, clothing to books, movies, music and games. Don't forget to redeem Amazon gift promo code and Amazon promo code 20% OFF to save more on your purchase. In addition, the store also offers Amazon free shipping coupon and Amazon book discount code. Amazon is a famous E-commerce retailer to provide consumers every mainstream product with brands ranging from niche sellers to global labels online at lower prices than in brick-and-mortar stores. Therefore, it has become a major headache for all other companies, especially traditional retailers. In retail industry, Amazon and Walmart – another giant are entering into a tough competition in order to increase market shares. Recently, Amazon has lowered free shipping minimum back to $25 as an action to compete with Walmart, which is the second change in Amazon free shipping standard policy in 2019. Amazon has always be underestimated in comparison with Walmart in the shipping policy and often be claimed because of taking “forever” to delivery, especially non-Prime orders. Earlier this year, Walmart started offering free two-day shipping for orders of $35 and over, down from the previous minimum of $50. Walmart's policy gives all customers fast (not standard slow) shipping on such orders, with delivery in just two days while it’s only applied with shoppers who pay $10.99 membership free per month or $99 per year to become an Amazon Prime member. After Walmart launched a new discount for online shoppers in April 2019 called “Pickup Discount” that can save customers a significant amount of money on larger purchases, it was considered to be a big threat for Amazon’s E-commerce business. Only 1 month after that, Amazon drop its free shipping requirement down to $25 in order to fight back against its competitor Walmart. Amazon’s free shipping minimums now apply to non-Prime members who place an order online and have to add at least $25 of eligible items to Shopping Cart in order to qualify for free shipping. And of course, shoppers can get unlimited FREE two - day shipping on eligible items with Amazon Prime regardless of how much they are buying. As a component of the pricing war, Amazon also launches a wide variety of promotions which allows shoppers to hunt the best deals and detect saving opportunities by online shopping. Here are some ways Amazon provides to attract and keep customers. Firstly, Amazon often offers shoppers a lot of coupon and promo codes to save on Amazon Prime, electronics, 2-day shipping, devices like Amazon Echo, Alexa. For example, “Up to 80% off Electronics Clippable Coupons”, “Up to 30% off Prime Exclusive Clippable Coupons”,…which often focuses on boosting sales on Electronics and Appliances. Besides, a wide range of awesome deals are regularly provided like “Lightning deals” which is often available for a short time or has a limited items with extra discounts or “Amazon warehouse deals” which is offered all year on pre-owned and open-box products. By watching for these deals, shoppers can save up to 50% original price. Secondly, Amazon also provides student discounts for college students or others with a functional .edu email address. Students could rent E-textbook from Amazon at huge discounts or buy products for free shipping with a six-month free trial of Amazon Student member. Finally, to target at families, Amazon offers a parent-focus page which sells the kind of products with huge discounts that benefit kids and parents’ wallet. While Walmart takes its first step on E-commerce market by acquiring Jet.com – a large E-commerce brand - the competitor of Amazon, Amazon also start to enter in bricks and mortar business by opening physical stores. Although Amazon has dominated E-commerce, research report of E-marketer.com shows that over 90% of spending in retail markets is still in traditional stores. Even though retail might be transforming, traditional retail is absolutely not dead. It is just going to look different in the future. That’s reason why the online giant of retail also want to conquer physical stores. In 2015, Amazon opened its first bookstore in Seattle. By the end of 2019, it plans to have 13 in the US. It's also expanded its physical footprint on university campuses and is experimenting with convenience shops and grocery. Amazon takes these steps to get its platform closer to the shoppers, interact and engage. Moreover, with the ambition to break into the grocery business which is the field that Walmart is the largest seller with sales of $170 billion in 2016, Amazon acquired Whole Foods which has nearly 450 stores nationwide and a reputation for high quality (and high prices). It is a reaction to the online ramp-up underway at Walmart, which make the war between two retail giants is heating up from free shipping minimums to discounts, coupon codes and deals. This war definitely makes the retail industry become one of the fastest growing and most competitive sectors which might threaten small retailers but definitely benefit customers.